The bottom of the mug says: Norman Rockwell Museum, Seal of Authority. The back of the mug says: The Cobbler – The cobbler is a master of his craft. He can make a beautiful pair of shoes out of scraps of leather. But it’s a big challenge to fix a shoe so small! He’ll use his skills and find a way – so as not to disappoint his two little friends. 1982 The Norman Rockwell Museum, Inc.